Meet the Founders
“It all began with one sewing machine.
And a quiet conviction that if we never tried, we'd spend the rest of our lives wondering what if.
There was no business plan.
No investors.
And, truthfully, no guarantee that any of it would work.”
We are Veselina Svilarska and Dinko Ivanov - two creative minds united by the passion to create something truly distinctive.
It wasn't a business idea. It was a shared dream and a deep longing to bring it to life. It wasn't driven by profit, but by a dream we couldn't let go of.
Then came the late nights. The endless learning. The excitement of bringing our dream to life. Then came the patience and the unwavering belief that every detail mattered. And from that dedication, craftsmanship was born.
We started with very limited resources - a small team, a tiny workspace, and everything made by hand.
Every garment was shaped by our hands, from the first sketch to the final package that reached its owner. Along the way, we discovered what it takes to create meaningful products, build genuine connections, and grow a brand from the ground up.
And somewhere along the way, we realized that there is no such thing as the perfect moment or the perfect environment. You create it yourself - with your vision, your determination, and the work you're willing to put in every single day.
Then something incredible started to happen.
We began receiving messages, and soon after, photos started arriving. We saw our designs come to life through the unique ways people wore and embraced them. What touched us most was not simply hearing that people loved the design, but it was seeing our creations give people the confidence and freedom to express their style beyond trends, expectations, and limitations.
That's when we understood what success really meant.
Not just numbers and recognition but knowing that something we created could make someone feel more confident, more beautiful, more themselves.
That became our purpose. And the reason we continue to grow, to improve, and to pour our hearts into Metamorphoza.
Born in two Bulgarian cities with rich histories and unique identities , Veselina and Dinko grew up surrounded by influences that would later shape the identity of their brand.
Born in the beautiful seaside town of Nessebar, Veselina Svilarska grew up surrounded by a unique blend of ancient history and the alluring views of the Black Sea. This continues to shape her creative vision today, reflected in flowing silhouettes, architectural lines, and designs that capture a sense of movement, balance, and nature.
From an early age, she discovered a natural talent for drawing. But putting ideas on paper was never enough - she wanted to see them come to life. That passion led her to pursue fashion design and eventually to co-found Metamorphoza.
Dinko Ivanov was born in the city of Stara Zagora, and he grew up in a place with a long-standing tradition of craftsmanship and textile production. With a grandmother who worked as a seamstress, watching ideas transform into finished pieces sparked a fascination that stayed with him for life.
Curiosity soon turned into expertise. He immersed himself in every aspect of the craft - from pattern making and garment construction to fabrics, machinery, and production techniques. Over the years, he developed a deep understanding of how thoughtful construction and the right materials can elevate a design from beautiful to exceptional.
Today, Dinko's uncompromising eye for quality and precision is at the heart of Metamorphoza's production process. He believes that true craftsmanship lies in the details, and that every garment should be made to stand the test of time - both in quality and in design.
Veselina: Ever since I was a little girl, I knew I wanted to work in fashion. There was one person who truly believed in me - my art and design teacher. She was the first person who made me feel that this wasn't just a dream, but something I could actually achieve.I was never the most talented person in the room. But I was always the most persistent. And over time, I realized that persistence is often far more important than talent.
Dinko: That first year was probably the hardest. I was preparing to welcome my first child. Every weekend I traveled back to Stara Zagora to be with my wife, and during the workweek I was in Sofia, trying to build something out of nothing.There came a point when everything was happening at once - a brand-new business with no financial security, and at the same time, a new life about to enter the world. Looking back, I realize that those challenging moments, with all their weight and uncertainty, were exactly what became the foundation of my persistence and determination to succeed.
Veselina: When we started, we had nothing - no funding, no security, no clear plan for how we were going to make it work. There were sacrifices, long days, and countless hours of hard work. But there was also an unwavering determination not to give up. I still remember waking up at five every morning to go to the atelier. Every single day. It never felt like a sacrifice. It was simply what I knew I had to do.
Dinko: At that point I realized this wasn't just another project. It was something Veselina and I had both chosen to risk everything for. And I think moments like that reveal whether something is truly real... or simply an idea.
Veselina: For me, this has never been just a business. It's an idea. A purpose. A way to create something meaningful - and to know, every single day, that I'm exactly where I'm meant to be.
Every piece begins with a story.
Thank you for being part of ours.
